Radhika Madan takes a dig at nepotism in Mard Ko Dard Nahin Hota promotional video

Ahead of its release on 25 March, the makers of Mard Ko Dard Nahin Hota have come up with a witty promotional video featuring the lead actress Radhika Madan.

In the video, Madan is sulking over the fact that the poster of Mard Ko Dard Nahin Hota features only the lead actor Abhimanyu Dassani, who makes his debut with the film. He is the son of actress Bhagyashree and actor Himalay. The makers take a dig at themselves over the launch of Dassani, calling themselves out for nepotism. The word carries recall value considering the ongoing controversy from 2017 which led to a war of words between Kangana Ranaut and Karan Johar.

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The gimmicky video also gives a glimpse into the character of Madan, who shows her slick action skills as she neatly bashes up a goon. The unusual teaser shows what to expect from the film, which is definitely not the age-old formula wherein hero saves heroine and they live happily ever after.

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The trailer of writer-director Vasan Bala’s Mard Ko Dard Nahin Hota had a whacky touch to it. This promotional video adds to the intrigue around the release of the film, which was the opening film at the 20th Mumbai Film Festival last year. It has also won over audiences Toronto, Canada last year.

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Mard Ko Dard Nahin Hota, which also features Gulshan Devaiah in a double role, will be released on 21 March.

Watch the video below:


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